Christian Dior Homme Fragrance Campaign – 1000 Lives

diorrob
 

  • On October 29, 2012, Robert Pattinson was announced as the new face of high-end fashion designer Christian Dior. The deal is expected to be worth $12 million dollars over three years.
  • Dior confirmed on June 11, 2013 Rob will be the face of the Dior Homme Fragrance collection titled “1000 Lives”.

Last night, in Los Angeles, Dior revealed the new face of its leading men’s perfume, Dior Homme . A heartthrob actor with a dazzling career that parallels the trajectory of the legendary fragrance, who is the man behind the scent?

He’s returned from Australia where he was filming the new David Michod movie with Guy Pierce, The Rover . And will soon kick off shooting David Cronenberg’s Maps to the Stars alongside John Cusack and Julianne Moore. And then it will be the turn of Hold On To Me , from James Marsh. Any ideas? Previously, he was in Cosmopolis and Water For Elephants . Cinephiles should have already guessed…

And his first role? Cedric Diggory in the fourth installment of the Harry Potter series. Getting warm? And then… Well then, of course, came the unforgettable Twilight saga. There can be no doubt remaining, and you’ve guessed it: Robert Pattinson will embody the new Dior man, the new Dior Homme.

  • The print ads campaign is expected to launch September  2013. The campaign will only be featured exclusively in Europe (except UK) and Asia (except China and Japan) in magazines and daily newspapers.
  • The television commercial is expected to also launch in September 2013. The commercials will be 60-second and 80-seconds in length.
  • On September 1, 2013, Rob’s full length commercial was released!
  • On December 22, 2013, it was announced Dior would launch a North American campaign for Dior Eau for Men! The fragrance was available online on Macy’s website in January 2014. There were also print advertisements in North American magazines. Commercials are expected to air in February 2014.

Official Videos

  • Teasers

  • Interviews

  • Full Length

Official Images

Support Christian Dior

“I create so that each and every woman is the most beautiful“. ~ Christian Dior

Mission

“True Luxury requires genuine materials and the craftman’s sincerity. It is only meaningful when it respects tradition“. ~ Christian Dior.

DIOR is the ultimate symbol of elegance, excellence and luxury. In the 21st Century, DIOR continues to define elegance and style with the same audacity that inspired Monsieur Dior when he launched his house.

Company Overview

Christian Dior was a visionary. Beginning with his first collection in 1947 he rewrote the rules of modern elegance and imposed his style on the entire world. He brought women his vision of beauty and happiness. He showed unprecedented creative originality.

Connect with Dior

 

Back Refresh ForwardTop

Designed by Night Blooming Designs